§ 7015. Alternative Opt-out Link.
(a) The purpose of the Alternative Opt-out Link is to provide businesses the option of providing consumers with a single, clearly-labeled link that allows consumers to easily exercise both their right to opt-out of sale/sharing and right to limit, instead of posting the two separate “Do Not Sell or Share My Personal Information” and “Limit the Use of My Sensitive Personal Information” links. The Alternative Opt-out Link shall direct the consumer to a webpage that informs them of both their right to opt-out of sale/sharing and right to limit and provides them with the opportunity to exercise both rights.
(b) A business that chooses to use an Alternative Opt-out Link shall title the link, “Your Privacy Choices,” or, “Your California Privacy Choices,” and shall include the following opt-out icon adjacent to the title. The link shall be a conspicuous link that complies with section 7003, subsections (c) and (d), and is located at either the header or footer of the business’s internet homepage(s). The icon shall be approximately the same size as other icons used by the business in the header or footer of its webpage.
(c) The Alternative Opt-out Link shall direct the consumer to a webpage that includes the following information:
(1) A description of the consumer’s right to opt-out of sale/sharing and right to limit, which shall comply with section 7003, subsections (a) and (b); and
(2) The interactive form or mechanism by which the consumer can submit their request to opt-out of sale/sharing and their right to limit online. The method shall be easy for consumers to execute, shall require minimal steps, and shall comply with section 7004.
Note: Authority cited: Section 1798.185, Civil Code. Reference: Sections 1798.120, 1798.121, 1798.135 and 1798.185, Civil Code.